I have recently conducted research into the Target Audiences of music magazines such as 'Rolling Stone' and 'Kerrang' (mentioned earlier). When analysing these, i referred to the possible age, gender and genre of music the potential audiences may be interested in. I also referred to the Socila Demographicsm stating whether i thought the audience may be unemplyed or educated, working people. This is what i found...
For 'Rolling Stone' i found that the overall target audience was both men and women ages twenty to forty who are possibly employed, eduacted people.
For 'Kerrang' i found that the overall target audience was men and women aged twenty to forty who are possibly unemployed and are interested in a Rock/Metal genre of music.
From this i then had to distinguish what my target audience would be for my music magazine. I dicided to make my target audience men and women aged sixteen to thrirty five, who have an interest in an Rock/Indie genre of music and are emplyed, educated people. The reason why i have chosen my audience to be like this is because i have access to a wide range of people aged 16 - 35 and also i analysed magazines which followed either a Rock or Indie genre of music. I preferred how the magazine looked for employed, educated people but have chosen to merge some elements from each magazine together.
I then looked into exsisting logos of music magazines which followed the samre genre of music as i wanted to do. I found that colours such as red and black were frequently used and so was a block capital style.
There was a number of names which i wanted to call my magazine. These were the following:
Indie Cindy
Moshpit
Rock on!
Rock and Roll-over!
Banned
Fusion
Ultimate Fusion
Obsession (It's all about the music!)
Happy Hour
Electric Blue
Electric Blu
Burst
The Amplifier
Loud & Proud
DSA (Don't say anything...Unless it's about music!)
I asked fifty different poeple aged between 16 - 35 which they felt would be the most suitable for my magazine. I found that they preferred 'Obsession' the most, with 'Electric Blu' being a very close second choice. I made a chart to show this.
Monday, 16 March 2009
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